sigikid, one of the best-known brands
for high-end soft toys and plush animals in Europe, is making
its debut in the United States.
From sigikid's beginnings amongst the experts in the famous
toy-making region of Bavaria, the company has been focused
on high quality and outstanding design. At the core of each
sigikid toy is the company's adherence to high cuddling standards.
Unless a toy is made with only the softest plush materials
and can be machine washed and returned as good as new to its
owner, it's not a sigikid.
The recipient of numerous design awards in Europe, sigikid
manufactures classic toys based on traditional, high-quality
Bavarian craftsmanship. sigikid's products offer variety and
are divided into three segments, representing anything "cuddly"
for babies, kids and gifts for adults who have an inner child.
- Affordable without sacrificing
quality
- Prestigious without being exclusive
- Classic without being conservative
- Innovative without being flashy
- Durable without being hard-to-clean
- Creative without being over
the top
- Soothing without being boring
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sigikid is a family company whose
roots go way back - in fact, 150 years back! sigikid's German
parent company "H. Scharrer & Koch GmbH" was
founded in 1856 in Bayreuth/ Bavaria, initially manufacturing
glass beads for export. In 1910, Theo Köhler, the great-grandfather
of sigikid's current owner, took over, and slowly introduced
toys made out of glass beads to the product line. When the
next generation took over in 1968, the trademark sigikid was
born. The name is a combination of the founder's first name
"Sigi" (short for Sigrid) and "kid" -
Axel, the first child born into the Gottstein family. True
to a traditional family business, Axel runs now the business
in Germany, while his sister Eva handles business development
in the Americas.
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