The Cuddle Factor

Have you ever wondered why we feel the need to cuddle? The urge to curl up on the sofa with a good book on a rainy day? Or the longing for a big bear hug?

It may be hard to detect what exactly makes human beings crave cuddling but one thing is for sure: Cuddling is a universal need, independent of age, gender, culture and nationality.

 

Soft toys that adults can relate to, too.

When growing up, we presumably grow out of the teddy bear age and strive for something more adult. But have you ever noticed, how many people way beyond the childhood age, still have a teddy bear, a special pillow or a soft toy at home?

We've received many letters from people who confess that they have bought a gift for a child but then got so attached to the cuddly creature that they kept it and bought another one. We think this is great.

The world is complex and hectic enough – we all definitely need a little bit more cuddling.