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Cuddliness
goes hand-in-hand in hand with softness. The feel of a sigikid
toy usually provokes a "oh my God, this is so soft!"
reaction in our customers. We have spent decades researching
the right plush because we know that there is nothing more
important than how something feels.
Some turn to yoga or t'ai chi, others swear by red wine.
No stone has been left unturned in the age-old pursuit of
a long and healthy life. But now medical researchers have
concluded that the secret of longevity may lie in nothing
more outlandish than what comes naturally to mothers the
world over.
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Roger Dobson of Independent News and Media (UK) reports
scientists have found that a good old-fashioned cuddle can reduce heart disease, cut down stress
and promote longevity. The researchers even advise nervous
public speakers to indulge in a bit of hugging before they
go on stage to face their audience.
At the heart of it is a so-called "cuddle hormone",
oxytocin, a chemical associated with a range of health benefits,
which shows a marked increase in the blood supply after
just 10 minutes of warm, supportive touching.
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