MISSION

Our story began in 1968 when sigikid was founded by the entrepreneurial Gottstein family—a dynamic couple who also welcomed their first child, Axel, that same year. But we’ll get to Axel shortly. The Gottsteins firmly believed that no one is ever too old to cuddle or play, a philosophy that helped transform sigikid into one of the most beloved toy brands in Europe and beyond. The name "sigikid" is a blend of the founder's first name, "Sigi" (short for Sigrid), and "kid," pronounced with a hard "g," as in "garden."

From the outset, sigikid has been dedicated to child-focused design. Children’s natural curiosity leads them to vibrant colors, playful shapes, and soft textures, all of which are integral to the essence of sigikid products. Each item combines these elements with durable, high-quality materials. While our primary audience has always been children, anyone with a sense of wonder will find joy in our "BEASTS" collection of designer plush toys, each infused with a touch of humor.

Today, sigikid remains an essential partner for parents in nurturing creative and independent minds. In a world increasingly dominated by technology, our products provide a welcome counterbalance, encouraging imaginative and unstructured play.

Our toys accompany children through both the big and small moments of their lives, offering comfort, companionship, and a bit of healing in times of need. Whether at the pediatrician’s office or on a family adventure, sigikid toys are always there to soothe little bumps and scrapes. A quick spin in the washer is all they need to stay fresh—our products are built to last and ready for the next generation.

Speaking of the next generation, Axel, the son born the same year as sigikid, has led sigikid Germany for over 30 years. Staying true to the family business tradition, Axel oversees all operations at the company’s headquarters in Mistelbach, Germany. Meanwhile, his sister, Eva Frecea, and her husband, Lucian, manage business development and sales across the Americas through their distribution company, Blue Kite Brand Solutions, based in Moraga, California.